Serangoon MRT Station Pilots Digital Signage to Improve Commuter Experience During Disruptions

SINGAPORE: Commuters at Serangoon MRT Station can soon expect a smoother experience during train disruptions. Thanks to a new trial being conducted by the Land Transport Authority (LTA) in collaboration with SMRT and SBS Transit, digital signage and automation are set to enhance communication and guidance during service breakdowns.

Digital Signage and Automation

The pilot initiative involves the installation of digital displays throughout the station, providing real-time, colour-coded updates on the status of all rail lines. These screens, located at fare gates, linkways, and passenger service centres, will switch from advertisements to vital information during disruptions. This change allows station staff to focus their efforts on assisting vulnerable commuters instead of scrambling to provide manual updates.

Real-Time Updates and Guidance

  • Flashing Visual Cues: Smaller screens will display flashing arrows directing commuters towards alternative transport options, such as free bus services.
  • Remote Control: Staff can activate flashing lights at bus boarding points from the station, streamlining the communication process.
  • QR Codes: These codes placed inside train cars will enable commuters to access live service updates during faults.

Collaborative Efforts and Exercises

The trial follows thorough recommendations by the Rail Reliability Taskforce, aimed at strengthening the procedures that manage service disruptions. On 24 January 2024, the LTA and public transport operators conducted “Exercise Greyhound 2026,” simulating a stalled train between Kovan and Serangoon MRT stations. This multi-agency exercise involved 170 personnel, including representatives from the Singapore Police Force and the Singapore Civil Defence Force (SCDF), ensuring co-ordinated responses during disruptions.

The Bigger Picture

According to LTA, the new measures are designed to create clearer, commuter-centric communications during service disruptions. As LTA’s chief executive Ng Lang noted, “This multi-agency coordination is essential to support swift incident recovery and minimise the impact on commuters.” As the trial progresses, feedback from commuters will be collected to refine these processes.

Future Developments

The digital signage and assistance initiatives are currently being tested on the North East Line and Circle Line, with plans to broaden their implementation based on successful consultations with commuters at Serangoon station. As Singapore continues to enhance its public transport system, innovations like these promise to make travel more efficient and less stressful for everyone.